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4TH OF JULY STYLE

Without further adieu… here’s the official Penny Chic 4th of July outfit for 2014! Modeling today is Lily Berlina, one of the models from the Penny Chic book!  As I discussed on my segment last week,...

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LOOKBOOK: EARTHY CHIC

  Shop the Items 1. Tassel Sun Hat, $10 (Forever21) 2. Chambray Shorts, $20 (Old Navy) 3. Pom Pom Tote, $50 (TopShop) 4. Turquoise Fringe Earrings, $10 (Kohls) 5. Navy Birkenstock, $64 (ASOS) 6....

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FINDS OF THE WEEK: GIRLY SUMMER PIECES

1. Rhinestone Sandals, $20 BC Footwear (6PM.com) 2.) Pleated Dress, $24 Jennifer Lopez (Kohls) 3.) Bow Dress, $22 Lauren Conrad (Kohls) 4.) Printed Shorts, $12.95 (HM) *SIMILAR ITEM  5.) Printed Cover...

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THE PERFECT WARDROBE STAPLES ON A BUDGET

Shop it Online: 1. Denim Moto Jacket, H&M, $39.95 2. Rhinestone Statement Necklace, H&M, $34.95 3. Cuffed Ankle Pants, Jennifer Lopez at Kohls, $29.99 4. Ankle Strap Sandal, Kmart, $19.99 5....

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KEEPING YOUR MARBLES

Losing my marbles over this new print! I’ve unofficially named it THE MARBLE PRINT. Call it what you want though, there’s one thing that’s sure: it thrives on this form-fitting dress by Jennifer Lopez...

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LADIES WHO LUNCH…

We’ve been back at it shooting models for the blog this week! My mom is finally starting to feel like herself after that horrendous fall she had 2 months ago. Today’s model, Maya Burkenroad, shows us...

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DELICATE & DARING MAXI DRESS

My obsession for this LC Lauren Conrad floral maxi knows NO bounds! It’s the ultimate mix of delicate and daring. The delicate is pretty obvious (see dainty spaghetti strap, neckline and top ruffle),...

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ROCKSTAR CHICK IN A CLASSIC FROCK

Last week, we had the pleasure of “Penny Chic-ifying” (yes, it’s now a verb) one of YouTube’s most down-to-earth AND gorgeous starlets, Lindsey Hughes! On her YouTube channel, BeautyBaby44, she schools...

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EYE FOR EYELET

Happy Monday ladies! I may be in the minority with this, but I’ve NEVER thought of denim on denim (aka “the Canadian tuxedo”) as a fashion faux pas.  The key is pairing two starkly different denim...

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FINDS OF THE WEEK: Summer to Fall Transition Pieces.

And we’re back with another Finds of the Week! Based on your comments, I found the perfect pieces (at affordable prices, as always) that are easy to transition from summer to fall! You don’t have to...

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BOO! FINDS OF THE WEEK: HOLIDAY DRESSES

Happy Halloween! This week’s “Finds of The Week” isn’t Halloween related, although I am wearing an 80s sequin tunic from my mom’s closet with LOTS of jewelry to celebrate the day. The theme this time...

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WINTER WHITE

I may not understand what it means to experience a white winter (although I did live in NYC for 6 years), I’m still obsessed with wearing winter white and that’s never going to change. This matching...

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OUTFIT CRUSH: NICOLE RICHIE

Nicole Richie never fails to incorporate an element of edge to her red carpet style. The combination of the mustard silk skirt and embellished top could easily translate into a holiday ensemble....

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MERRY CHIC!

The weekend before last, my family organized a surprise beach getaway for my mom to celebrate her 60th birthday. She had no idea what to bring and of course, I made room for some pieces I had been...

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SUNDANCE CHIC

I had the pleasure of attending the Sundance Film Festival this past weekend and was once again WOW’ed by the breathtaking Utah landscape coupled with all the creative minds visiting Park City to...

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HIPSTER CHIC

Hello my beloved Pennies! You’ll be happy to hear that I’ll be posting brand new outfit photos every day this week. Imagine that!? This outfit was particularly fun, as I got to embrace my inner teenage...

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WHIMSICAL WEEKEND

I know the idea of having a whimsical weekend in tulle is probably farfetched given the current weather status in most of the country! The Spring light is at the end of the tunnel so hang in there…...

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CAMO CHIC

Still in New York and bearing the cold! But luckily I have nice friends with fab outerwear, like Sydne Summer who let me borrow her  faux fur jacket for a jaunt on the town. I’m all about comfort these...

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LITTLE GLAM DRESS

I’m back from the blistering cold and enjoying some much needed sunlight in LA! That said, seeing these photos taken by the talented Lydia Hudgens during New York Fashion Week, make me miss Manhattan...

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Q+A WITH STYLIST NEGAR ALI KLINE

One of the highlights of New York Fashion Week was getting to meet celebrity stylist & costume designer, Negar Ali Kline, who partnered with Carefree at a private event to share her most coveted...

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